mcouture (mcouture) wrote,

Natural Sheep Casing

I was browsing through the grocery store when I ran across some smoked sausage that was on sale. The packaging exclaimed that the sausage had "natural sheep casing." This struck me as an unfortunate marketing strategy, especially given Americans' general aversion to associating meat with animals. Think about it, the best selling chicken is not the chicken that tastes the best (you gotta buy the whole bird), but rather boneless, skinless chicken breasts, which are hard to picture mentally as part of an animal.

Tags: food, language
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