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sledding

Rhetoric

An ad in the Mountain Xpress:

"Now hiring smiling faces! The new Lenny's Sub Shop on Biltmore Ave. is looking for outgoing employees."

In poetics, this is called "synecdoche," a "type of metonymy wherein the part is substituted for the whole, or sometimes the whole for the part."

I've always liked this turn of phrase; the first thing I think of is "we want your smiling face, but leave your smelly butt at home."

As for the second part, I can imagine certain indiviudals putting the salami and the provolone on the roll, then some lettuce and tomato, and then up n' jettin' out of the joint. Lenny, angry, sends out a search party.

So now he needs a few "incoming" employees to replace them.

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sledding

August 2017

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